Afters
Overview
A brand refinement project for Afters focused on strengthening consistency across packaging, customer touchpoints, and the overall brand experience.
Services
The Brand Reset
Brand Identity
Year
2025
Timeline
6 Weeks
Results
Created for Afters, The Brand Reset was a brand refinement project focused on strengthening and evolving the existing identity rather than replacing it. By building on the brand's established recognition, the project introduced improvements across visual assets, packaging, and customer facing touchpoints, creating a more cohesive system while preserving the elements customers already knew and trusted.
